GEO Audit · Methodology v3.0

northwind.coffee

https://northwind.coffee/wholesale

Audited on June 22, 2026

61
Good
Executive SummaryGood · 61/100

Northwind is being read by AI crawlers, but rarely cited. Strong technical access and freshness are undercut by thin entity consistency and missing schema — the two levers that decide whether ChatGPT and Perplexity quote you or a competitor. Fixing schema and FAQ structure is the fastest path to citations.

88
Excellent

Crawler Access

12% weight
  • GPTBot and PerplexityBot are allowed
  • No accidental blocks in robots.txt
✓ robots.txt allows AI bots
✓ No JS-only content walls
34
Critical

Schema Markup

14% weight
  • No Product or FAQ schema on key pages
  • Organization markup incomplete
✕ FAQPage schema
✕ Organization sameAs
52
Needs Work

Citability

16% weight
  • Few quotable, self-contained answer blocks
  • Stats lack a clear source line
✕ Has TL;DR / answer blocks
✓ Claims cite sources
41
Needs Work

Entity Consistency

12% weight
  • Brand name varies across pages
  • No Wikidata / knowledge-panel anchor
✕ Consistent NAP
✕ Knowledge-graph presence
1

Add FAQPage + Product schema to wholesale pages

Structured answers are what generative engines lift verbatim. The single highest-leverage fix.

Impact: high
Effort: low
Schema Markup
2

Write self-contained answer blocks

Lead each key page with a 2–3 sentence quotable answer plus a clear source line.

Impact: high
Effort: medium
Citability
3

Unify brand entity & claim a knowledge panel

Consistent naming + Wikidata/sameAs so AI resolves you to one trusted entity.

Impact: medium
Effort: medium
Entity Consistency